Design Project: Girl Scouts of California

Badges, and the earning of them, is a cornerstone of the Scouting experience, but merchandising them proved to be a knotty problem.

Birds nesting, Spring Break, St. Patrick’s Day, opening day of baseball…and swarms of fierce green-clad girls descending upon unsuspecting neighborhoods and malls nationwide peddling addictive baked goods. The Girl Scout Cookie drive is now firmly entrenched as a rite of spring, and this year it included knocking on the door of GRANT Display. The girls in green wanted to design their new Irvine, California, store. “Who can say ‘no’ to the Girl Scouts? ”said Jeff Grant, GRANT Retail Design President and Head Designer.

Gina Magee, Girl Scout
Council of Orange County’s Senior Director of Membership and Sales, gave Jeff and the design team a complicated design directive: Make the 1000 square-foot space feel like “Gap Kids meets Roxy” and reflect the Scout core values of courage, confidence, and character.

GRANT Store Designer Bill Mondigo started with the window display, building out a six-foot backing wall to compartmentalize the display while still allowing as much natural light to filter through to the interior as possible. The display allotted space for the big graphics so integral to any teen marketing endeavor on the back wall and raised mannequin platforms.

Badges, and the earning of them, is a cornerstone of the Scouting experience, but merchandising them proved to be a knotty problem. After much brainstorming, the GRANT designers came up with a custom floor display involving mini-bins made of clear Lucite. Slatwall pinwheels, display tables, and H-units fill out the rest of the floor space.

Magee opted for painted surfaces—bright, energetic colors like lime greens and bright pinks—and carpet floors to soften the space. Track lighting makes the lighting design flexible and quick to respond to changes in merchandising.

The store is looking at a July grand opening. (And to the inevitable cookie query: No, you won’t find Samoas there out of season.)

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